Rebecca McDonald

Founder and President of Women At Risk, International

The Power of Social Enterprise in Medical Missions

  • Breakout Session
  • November 13 2020 3:45 PM - 4:45 PM

Dr. and Mrs. McDonald have served in international ministry with over 30 years of experience. Offered an international career with the UN and World Bank, they took the path less traveled, and it has made all the difference…for eternity! With work experience in over 50 countries, together they have helped set up or empower scores of development projects that continue today. These include hospitals, clinics, medical training, orphanages, community centers, schools from preschool to graduate level, businesses, farms, plantations, factories, safe houses, all providing products and services for the local community and export. Trial and error have revealed ten important principles foundational to success in social enterprise. One of them of particular interest in ministry is the issue of multiple “bottom lines.” Profit, the usual bottom line, cannot stand alone. Their core value is that any effort must produce spiritual results, at least in opening doors. Results are God ordained, not man driven. For what profits a man to gain the whole world, and lose his soul? Other principles flow from this core foundational premise. How do you determine the most strategic set of needs when there are so many? And how do you prioritize? How do you find a competitive advantage? How do you diversify to minimize risk? How do you write a business plan to know viability? How do you find the “Champion” if you are not on the ground yourself? How do you avoid colonialism while creating accountability? How do you measure results? How do you avoid corruption? Be encouraged that there is nothing greater than empowering a people group sold out to Christ to become independent to leverage the gospel in their own community! The story of McDonald’s journey is there’s no greater joy than seeing men, women and children come to know the True and Living God while standing free and reaching their own through economic, social and spiritual empowerment!
Phil holds a Ph.D. from Michigan State in international development and is the CEO of L.E.A.D. Inc. Rebecca is the Founder and CEO of Women At Risk, Int’l, addressing multiple risk issues in 56 countries and licensed in all 50 states to train medical professionals in anti-trafficking. As a family, they raised four children in the developing world and know the unique challenges of marriage, family, career, ministry, business, and social entrepreneurship in a cross-cultural environment. They never expected to be serial entrepreneurs. Last year Phil authored an Amazon bestselling book entitled, “unreal: Adventures of a Family’s Global Life.” Written in memoir form, the book recounts 90 stories that highlight 60 principles learned from more than 30 years of experience.